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01

Organic Social

Led social strategy for organic Instagram, TikTok, and Facebook content at Alter, increasing engagement by 25% + while maintaining a consistent, approachable brand voice.

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02

Paid Static Ads

Developed high-performing static ads across text and photo formats for social platforms, pairing strong visual direction with conversion-driven copy to boost visibility, promote offerings, and reach targeted audiences.

03

IG Story Highlights

Introduced the Alter system as an Instagram Highlight, organizing key content to keep it easily accessible. This strengthened the brand’s profile presence and improved audience engagement by showcasing valuable, evergreen content.

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